About us
The Pan-European Designer Exchange
Built to spot Europe's top emerging designers and connect it with international opportunities through in-person events that stand out in the age of AI.
About us
The Pan-European Designer Exchange
Built to spot Europe's top emerging designers and connect it with international opportunities through in-person events that stand out in the age of AI.
About us
The Pan-European Designer Exchange
Built to spot Europe's top emerging designers and connect it with international opportunities through in-person events that stand out in the age of AI.
Our story
The personal story behind Softerflow
Our story
The personal story behind Softerflow
Something rare is happening in European design.
Not a conference. Not a hackathon. Not another awards ceremony.
Softerflow is a travelling circuit of curated design events -think Erasmus for creative professionals. Starting in The Hague in 2026, it brings together designers, industry leaders, and companies for portfolio reviews, meaningful feedback, and real connections.
The strongest participants from each city continue to the next stop - Rotterdam, Berlin, Warsaw, and beyond - creating a cross-border relay of design talent.
Inspired by the founder's own experiences with international debate competitions and Erasmus+ exchanges, Softerflow is built on a simple idea: Europe has incredible design talent, but too few opportunities for those communities to connect. Softerflow helps make those connections happen—completely free for participating designers.
Kiril Karov
Founder of Softerflow & Product Designer
Mission
Something rare is happening in European design.
Not a conference. Not a hackathon. Not another awards ceremony.
Softerflow is a travelling circuit of curated design events -think Erasmus for creative professionals. Starting in The Hague in 2026, it brings together designers, industry leaders, and companies for portfolio reviews, meaningful feedback, and real connections.
The strongest participants from each city continue to the next stop - Rotterdam, Berlin, Warsaw, and beyond - creating a cross-border relay of design talent.
Inspired by the founder's own experiences with international debate competitions and Erasmus+ exchanges, Softerflow is built on a simple idea: Europe has incredible design talent, but too few opportunities for those communities to connect. Softerflow helps make those connections happen—completely free for participating designers.
Kiril Karov
Founder of Softerflow & Product Designer
Mission
Our story
The personal story behind Softerflow
Something rare is happening in European design.
Not a conference. Not a hackathon. Not another awards ceremony.
Softerflow is a travelling circuit of curated design events -think Erasmus for creative professionals. Starting in The Hague in 2026, it brings together designers, industry leaders, and companies for portfolio reviews, meaningful feedback, and real connections.
The strongest participants from each city continue to the next stop - Rotterdam, Berlin, Warsaw, and beyond - creating a cross-border relay of design talent.
Inspired by the founder's own experiences with international debate competitions and Erasmus+ exchanges, Softerflow is built on a simple idea: Europe has incredible design talent, but too few opportunities for those communities to connect. Softerflow helps make those connections happen—completely free for participating designers.
Kiril Karov
Founder of Softerflow & Product Designer
Mission
Why This Matters Now
Design hiring in Europe is broken
Senior studios across Europe struggle to find emerging talent, while talented designers often lack access to the right opportunities. Softerflow bridges that gap by connecting designers, companies, and creative communities across borders.
At the same time, AI is rapidly reshaping design. That's why Softerflow events focus on practical conversations around AI-native workflows, creative decision-making, and emerging tools. By bringing these discussions into real-world, in-person settings, Softerflow helps designers stay ahead and gives companies access to talent already thinking about the future of the profession.
Why This Matters Now
Design hiring in Europe is broken
Senior studios across Europe struggle to find emerging talent, while talented designers often lack access to the right opportunities. Softerflow bridges that gap by connecting designers, companies, and creative communities across borders.
At the same time, AI is rapidly reshaping design. That's why Softerflow events focus on practical conversations around AI-native workflows, creative decision-making, and emerging tools. By bringing these discussions into real-world, in-person settings, Softerflow helps designers stay ahead and gives companies access to talent already thinking about the future of the profession.
Why This Matters Now
Design hiring in Europe is broken
Senior studios across Europe struggle to find emerging talent, while talented designers often lack access to the right opportunities. Softerflow bridges that gap by connecting designers, companies, and creative communities across borders.
At the same time, AI is rapidly reshaping design. That's why Softerflow events focus on practical conversations around AI-native workflows, creative decision-making, and emerging tools. By bringing these discussions into real-world, in-person settings, Softerflow helps designers stay ahead and gives companies access to talent already thinking about the future of the profession.
Who Is in the Room
Softerflow is not a general-public design meetup
Each Softerflow event brings together emerging designers, senior reviewers from leading agencies and companies, and professionals looking to learn, connect, and discover talent.
The audience combines ambitious early-career creatives with the industry leaders who will hire, mentor, and recommend them. In Rotterdam, the event was hosted at Progress Bar & Foundation, with top participants earning access to Agency at Night, connecting them directly to the city's wider creative ecosystem.
Who Is in the Room
Softerflow is not a general-public design meetup
Each Softerflow event brings together emerging designers, senior reviewers from leading agencies and companies, and professionals looking to learn, connect, and discover talent.
The audience combines ambitious early-career creatives with the industry leaders who will hire, mentor, and recommend them. In Rotterdam, the event was hosted at Progress Bar & Foundation, with top participants earning access to Agency at Night, connecting them directly to the city's wider creative ecosystem.
Who Is in the Room
Softerflow is not a general-public design meetup
Each Softerflow event brings together emerging designers, senior reviewers from leading agencies and companies, and professionals looking to learn, connect, and discover talent.
The audience combines ambitious early-career creatives with the industry leaders who will hire, mentor, and recommend them. In Rotterdam, the event was hosted at Progress Bar & Foundation, with top participants earning access to Agency at Night, connecting them directly to the city's wider creative ecosystem.
European cities in '26
Senior Review Leads
Countries welcome
Why Your Company Should Be Here
Talent Access
Meet designers before they reach your inbox—through their work, ideas, and live presentations, not just a CV.
Brand Credibility in the Design Community
Companies that actively support the design community are remembered—and become places designers want to work.
Genuine Alignment with AI-Era Design
Softerflow brings together designers actively shaping AI-powered workflows. Be present where the future of design is being defined.
Pan-European Reach, City-by-City Depth
Four cities. Four design communities. One network connecting talent across Europe.
Continuity and Narrative
The circuit builds on itself—Sofia leads to Rotterdam, Rotterdam to Berlin—so your sponsorship travels with the talent and grows across the year.
Why Your Company Should Be Here
Talent Access
Meet designers before they reach your inbox—through their work, ideas, and live presentations, not just a CV.
Brand Credibility in the Design Community
Companies that actively support the design community are remembered—and become places designers want to work.
Genuine Alignment with AI-Era Design
Softerflow brings together designers actively shaping AI-powered workflows. Be present where the future of design is being defined.
Pan-European Reach, City-by-City Depth
Four cities. Four design communities. One network connecting talent across Europe.
Continuity and Narrative
The circuit builds on itself—Sofia leads to Rotterdam, Rotterdam to Berlin—so your sponsorship travels with the talent and grows across the year.
Why Your Company Should Be Here
Talent Access
Meet designers before they reach your inbox—through their work, ideas, and live presentations, not just a CV.
Brand Credibility in the Design Community
Companies that actively support the design community are remembered—and become places designers want to work.
Genuine Alignment with AI-Era Design
Softerflow brings together designers actively shaping AI-powered workflows. Be present where the future of design is being defined.
Pan-European Reach, City-by-City Depth
Four cities. Four design communities. One network connecting talent across Europe.
Continuity and Narrative
The circuit builds on itself—Sofia leads to Rotterdam, Rotterdam to Berlin—so your sponsorship travels with the talent and grows across the year.
Who Is in the Room
The Vision Beyond 2026
Softerflow is not a one-year experiment, but the start of a permanent pan-European design exchange. The 2026 circuit is the proof of concept—Sofia, Rotterdam, Berlin, and Warsaw—building the infrastructure, trust, and community as it grows.
Early sponsors are not buying visibility; they are co-founding an emerging institution and becoming part of its origin story. Alongside the events, Softerflow Studio extends this into a year-round layer of feedback and mentorship, ensuring the community continues beyond each city stop—connecting, referring, and hiring over time.
Who Is in the Room
The Vision Beyond 2026
Softerflow is not a one-year experiment, but the start of a permanent pan-European design exchange. The 2026 circuit is the proof of concept—Sofia, Rotterdam, Berlin, and Warsaw—building the infrastructure, trust, and community as it grows.
Early sponsors are not buying visibility; they are co-founding an emerging institution and becoming part of its origin story. Alongside the events, Softerflow Studio extends this into a year-round layer of feedback and mentorship, ensuring the community continues beyond each city stop—connecting, referring, and hiring over time.
Who Is in the Room
The Vision Beyond 2026
Softerflow is not a one-year experiment, but the start of a permanent pan-European design exchange. The 2026 circuit is the proof of concept—Sofia, Rotterdam, Berlin, and Warsaw—building the infrastructure, trust, and community as it grows.
Early sponsors are not buying visibility; they are co-founding an emerging institution and becoming part of its origin story. Alongside the events, Softerflow Studio extends this into a year-round layer of feedback and mentorship, ensuring the community continues beyond each city stop—connecting, referring, and hiring over time.
Your European Journey
Your work. Presented across Europe.
Softerflow takes your work across borders — from your first presentation to your first international opportunity.
Your European Journey
Your work. Presented across Europe.
Softerflow takes your work across borders — from your first presentation to your first international opportunity.
Logo placement
Co-branded merch and awards, social media coverage
Logo placement
Co-branded merch and awards, social media coverage
Company visit
Direct access to Review Leads and top emerging designers.
Company visit
Direct access to Review Leads and top emerging designers.
Speaking slots
Your senior designers shape the event topics and the direction of European design.
Speaking slots
Your senior designers shape the event topics and the direction of European design.
Hiring insights
Get to ask our international Review Leads about their experience of working across European markets.
Hiring insights
Get to ask our international Review Leads about their experience of working across European markets.
Your European Journey
Your work. Presented across Europe.
Softerflow takes your work across borders — from your first presentation to your first international opportunity.
Logo placement
Co-branded merch and awards, social media coverage
Company visit
Direct access to Review Leads and top emerging designers.
Speaking slots
Your senior designers shape the event topics and the direction of European design.
Hiring insights
Get to ask our international Review Leads about their experience of working across European markets.
Become sponsor
Let's Talk
Softerflow is looking for partners who believe that access to opportunity should not depend on which city you happened to grow up in. Partners who understand that the best design talent is not always visible — it just needs the right room. If that resonates with what your company stands for, we would love to have a conversation.
Become sponsor
Let's Talk
Softerflow is looking for partners who believe that access to opportunity should not depend on which city you happened to grow up in. Partners who understand that the best design talent is not always visible — it just needs the right room. If that resonates with what your company stands for, we would love to have a conversation.
Become sponsor
Let's Talk
Softerflow is looking for partners who believe that access to opportunity should not depend on which city you happened to grow up in. Partners who understand that the best design talent is not always visible — it just needs the right room. If that resonates with what your company stands for, we would love to have a conversation.
Email us at
Email us at
Email us at